Search Engine Optimization (SEO)
Unfortunately there is a lot more to Search Engine Optimization (SEO) than having nice meta tags; in fact, many of the major search engines don't even look at meta tags anymore. SEO is a complex set of techniques used to make a site rank well in the organic (unpaid) search engine result pages (SERPs).
To put it simply, the goal of SEO is to make your site come up near the top when people search for keywords you are targeting. An example currently displayed in our portfolio section is a previous optimization project for allswords.com. The site needed to rank well for the search term “swords.” At the time of this writing, if you visit Yahoo! and search for “swords” you will find that www.allswords.com ranks number one. The same is true for MSN search. Again, looking at the <A HREF=”http://search.yahoo.com/search?p=swords&fr=FP-tab-web-t&toggle=1&cop=&ei=UTF-8”>Yahoo Search Results Page</A> for swords, there are currently 24,300,000 results.
That means this site is number one out of over twenty four million!
If you would like to see what we can do for your site, please call us at 831-359-5555 to request a quote. Alternatively, a quote can be provided via e-mail; simply fill out our “Contact Us” form or e-mail us at quotes@ecruz.com .
We look forward to working with you and making your site more profitable with quality search engine rankings.
Pay Per Click Campaigns
Almost all Search Engines make their money by including advertisements with their listings. This is true for Google, Yahoo, and MSN, among others. The listings are generally arranged through a bidding system in which advertisers pick certain keywords they would like their advertisements to show up for. Once keywords are selected advertisers place competing bids that help to determine which ads are displayed in the best positions.
In addition to the bid size, search engines consider something called “click through rate;” meaning that the number of times the ad is clicked also contributes to its placement.
These criteria have made quality Pay Per Click (PPC) ad management very important. The text of the ads, the bid amounts, and careful keyword selection all contribute to the success or failure of a campaign.
This can be tedious work. Fortunately we are very experienced in this area and would be happy to take the work off your hands. If you would be interested in having us manage your PPC advertising campaign, please contact us at 831-359-5555 or via our online contact form.
Advertising
If your website is looking for exposure on some of the most visited sites on the internet, we can help. We have made arrangements allowing us to place text link advertisements (i.e. short, worded ads linking directly to your site) on high traffic, high quality newspaper websites.
For more information on advertising on such sites, please get in contact with us by calling 831-359-5555 or by filling out our contact form.
Web Design
eCruz offers high quality web design for projects ranging from small personal sites to enterprise scale, interactive networks. Our design work is first rate, taking advantage of the most cutting edge technologies, and examples of what we have done in the past can be seen in our portfolio section.
Our websites are always designed with one thing in mind: getting the results you are looking for. Throughout the development process we stay in touch, making sure that every aspect of your site leads to increased profitability, exposure, awareness, or whatever your goal may be.
The projects we complete are always original, with quality graphics that load quickly and convert well.
Contact us at 831-359-5555 so that we can meet with you and discuss what sort of project would be of most use to your organization. We can also be contacted through our contact form.
Web Programming
Our programmers are both talented and experienced. Web programming projects range from complex database management systems to shopping cart systems to full e-commerce sites (see below) to dynamic content management systems.
As an example, we can make a difficult-to-edit-site simple using industry leading content management systems. Instead of editing HTML or other similar files you will simply log into an administration section, choose which page(s) you would like to edit, and then do so in a clear, user friendly manner. Changes can then be made with a click of the mouse--no more FTPing every time you want a little change!
We can also develop virtually any customized solution you can think of. Because web programming projects cover such a wide variety of technologies and procedures, please contact us at 831-359-5555 so one of our professional can carefully evaluate your needs. We can also be reached using our contact form.
E-Commerce Solutions
We have extensive, first hand experience with e-commerce solutions. Our professional staff will help set up an e-commerce platform that is most effective for your business.
Shopping cart integration along with complete site designs (or redesigns) are just some of the areas we can help.
Our services include everything from complete development, to redevelopment, to marketing the site and maintaining it.
Please contact us at 831-359-5555 or via our contact form for more information.